​Social media has officially evolved past being a top-of-funnel discovery tool; it is now a direct sales engine. This monumental shift, known as Social Commerce, shortens the buyer’s journey by allowing consumers to go from seeing a product to purchasing it without ever leaving the platform. For marketers, this means strategy must shift from merely driving traffic to creating frictionless, native conversion experiences. Success in this new landscape requires mastering the integrated shopping features of platforms and prioritizing authentic, mobile-first content.